Joondanna Family Dental Report

Summary

August at a glance.

Patient numbers stayed ahead of last August, while Google Ads conversions matched July.

Patients

69 new patients.

4 more than August 2025, but 14 fewer than July.

Google Ads

157 conversions.

The same total as July, at an average cost of $23.38 per conversion.

Booking Priority

Move enquiries towards booking.

All 35 leads still show New Lead. Confirm appointments already booked, then follow up with those still waiting.

Learned

What the results mean.

Three areas need attention: booking updates, campaign performance and missed-call follow-up.

Patients

August was ahead of last August.

August patient numbers were 6.2% higher than last year, despite falling from July.

Bookings

Some bookings are not reflected in lead stages.

Calls describe booked appointments, but all leads still show New Lead. Update the appointment outcomes.

Calls

A higher share of calls was answered.

A higher share of calls was answered. Google Ads conversions decreased slightly as fewer calls were partly offset by more leads.

Advertising

Service-search lead costs improved.

Leads from service searches doubled. Leads from searches for the clinic name declined.

New Patient Numbers

New patient results over time.

August reached 69 new patients—the strongest August in the 2022–2026 history below.

Historical New Patient Numbers

August exceeded the previous August high of 65 patients in 2025.

Month	2022	2023	2024	2025	2026
January	78	50	48	57	111
February	51	45	25	38	72
March	50	50	33	62	98
April	58	48	28	65	94
May	45	50	51	70	52
June	44	41	48	64	84
July	65	47	61	72	83
August	40	46	59	65	69
September	53	34	52	44	-
October	55	45	-	74	-
November	59	45	51	81	-
December	75	71	112	101	-

Best August in five years

69 new patients, compared with 65 last August: 4 more patients.

170 more patients this year

January–August totalled 663 patients, compared with 493 last year. That is 34.5% growth.

Monthly numbers eased

August was 14 patients below July. Check booking outcomes to identify enquiries still needing follow-up.

Leads

August enquiries and bookings.

35 lead opportunities were recorded, compared with 18 in July. The mix includes both new-patient enquiries and existing-patient requests.

Lead Opportunities

Compared with 18 leads in July

Estimated Pipeline

$10,050

Estimated assigned values, not confirmed revenue

Includes $2,000 linked to payment for existing treatment.

Lead Stage

New Lead

Confirm bookings and follow up with outstanding enquiries

Lead Sources

August enquiries by source.

Google Ads2262.9%

Webchat38.6%

Number pool12.9%

Landing-page appointment request12.9%

Source unspecified822.9%

Patient mix in 14 analysed enquiries

New-patient enquiries32 urgent / emergency + 1 routine check-up

Existing-patient enquiries11Bookings, follow-ups and patient requests

Appointment intent12Across 14 analysed opportunities

Based on call analysis; booked appointments and attendance are not independently confirmed.

More leads, but booking progress is unclear.

Leads nearly doubled from July, while new patients fell. Existing-patient requests are included, so the figures do not establish a new-patient conversion rate.

All 35 leads still show New Lead, even though calls describe bookings. The pipeline needs regular updates to distinguish booked patients from enquiries awaiting follow-up.

Calls

How calls were handled.

125 calls came from Google Ads. The team answered 122 and missed 3.

August

125

Total Calls

18 fewer calls than July, but fewer missed calls: 3 instead of 7.

First-time calls: 47

Repeat calls: 78

Call Handling

Average Duration

2:14

120 calls with a recorded duration

Answer Rate

97.6%

Call Status Breakdown

Answered calls122

Missed calls3

All 125 inbound calls came through Google Ads activity.

Search terms linked to calls

joondanna family dental14

joondanna dental2

dentist joondanna1

dentist perth1

dentist near me1

Keyword not captured106

Better answering, but less call activity.

A higher share of calls was answered than in July, although total answered calls fell. One missed caller reconnected; two have no later answered call in August.

Calls include repeat activity and existing-patient requests. They reflect patient-service workload as well as enquiries and are not a count of new patients.

View 3 missed calls

Date & time	Name	Contact	Channel
10 Aug, 8:01 AM	Caller not identified	+61423015525	Google Ads
6 Aug, 10:25 AM	Caller not identified	+61435751684	Google Ads
5 Aug, 6:30 PM	Caller not identified	+61435928641	Google Ads

Google Ads

What Google Ads delivered.

157 conversions, matching July. Average cost remained steady at $23.38 versus $23.40.

Ad Clicks

465 clicks

Total Spend

$3,670.78

Conversions

157

Average Cost Per Conversion

$23.38

Campaigns with August activity

Brand searches use the clinic name. Non-brand searches use dental services or locations.

Campaign	Status	Cost	Clicks	Click rate
Brand: clinic-name searches	Live	$639.04	294	40.83%
Non-brand: service searches	Live	$3,031.74	171	5.53%

Service Searches

Lead cost improved.

More campaign leads at similar spend reduced cost per lead. Individual patient details are unavailable, so the result shows enquiry efficiency, not confirmed new-patient acquisition.

Clinic-Name Searches

Lead cost increased.

Spend rose while clicks and campaign leads fell. This made each lead more expensive. The results do not establish what caused the traffic decline.

Website

Where website visitors came from.

1,061 visitors in August, down 11.3% from July.

Direct visits 391

Paid search ads 298

Unpaid search 323

Referral / other 49

Unpaid-search growth partly offset fewer direct and advertising visits. Overall traffic still fell. The channel figures measure visits and do not establish which sources delivered patient bookings.

Landing Page

From website enquiry to appointment.

The website received 298 paid-search visitors. Visits and bookings for the landing page itself are not separately measured.

Traffic

Fewer paid-search visitors.

Website paid-search traffic declined. This does not establish how traffic to this landing page changed.

Bookings

Follow the enquiry through.

One lead is labelled as a landing-page request. Confirm its appointment outcome.

Page Improvements

Measure before changing.

The page’s booking rate is not yet available. Track enquiries and bookings to choose useful improvements.

View landing page

Wins

What stands out most.

Patients

Best August in five years.

69 new patients exceeded last August by 4.

Website

Unpaid search grew 12.5%.

323 visitors, up from 287 in July.

Calls

97.6% of calls were answered.

Missed calls fell from 7 to 3.

Action Plan

What needs attention now.

Keep booking records accurate, follow up with patients still waiting and improve advertising enquiry efficiency.

Owner: Clinic Reception Team

Keep lead stages up to date.

The pipeline still shows every enquiry as New Lead, including calls that describe booked appointments.

Check each enquiry against the appointment diary and update its stage to reflect the outcome.
Update the pipeline after each patient contact or appointment change.

Owner: Clinic Reception Team

Follow up and guide enquiries to booking.

Current booking and contact history will identify which patients still need a response or an appointment.

Check for previous responses and bookings, including for the two missed callers, before making contact.
Follow up with unresolved enquiries, help arrange an appointment and record the next step.

Owner: Shoutout Digital

Improve campaign enquiry efficiency.

Service-search lead costs improved, while clinic-name lead costs rose. Without individual patient details, campaign results can be assessed at enquiry level only.

Review search terms, ad visibility and click costs to investigate the clinic-name decline.
Use campaign lead costs and available call analysis to identify improvements. Measure enquiries separately from the clinic’s total new patients.